PROJECT AT A GLANCE:
Project Status:
Australian flagship in development
Organizations Involved:
CEVA; Goodpack; Yokogawa; KBR; Viva Energy
Services / Equipment:
Supply Chain Management, Carbon Management, Plant & Equipment
We have brought together the industrial relationships needed to connect a tyre’s arrival in Australia with its next life as a recovered resource. CEVA handles 52% of Australia’s new-tyre imports — more than 25 million tyres annually. Our collaboration with CEVA and Goodpack creates the opportunity to connect that reach with collection, recycling and the return of recovered materials to manufacturing.
KleanLoop brings tyre recycling traceability to that economic circle. With Yokogawa supporting industrial data and automation, KBR providing the TyreNova licensing and delivery pathway, and Viva Energy developing the refinery connection, our Australian flagship brings physical recovery and traceable sustainability into the same project.
The ambition is a circular pathway connected to a distribution network handling more than half of Australia’s imported new tyres. The 52% describes that network’s reach; actual recovery will depend on collection participation, installed processing capacity and verified product destinations.
A tyre can be collected without its materials returning to productive use. Australia’s National Waste and Resource Recovery Report 2026 records approximately 532,000 tonnes of tyre waste in 2024–25: 241,000 tonnes used as fuel, 108,000 tonnes recycled and 183,000 tonnes disposed of. Collection, energy recovery and material circularity are different outcomes.
Manufacturers and buyers need evidence of what happens after collection: who handled the tyres, how they were processed, which products were recovered and where those products went. Carbon performance also depends on transport, energy, upgrading and downstream use. A credible circular system must connect those records across company boundaries.
Bring the physical supply chain and its evidence together. Our April 2023 memorandum of understanding with CEVA and Goodpack established an Oceania proof-of-concept programme for integrated tyre distribution and reverse collection. The work includes evaluating reusable intermediate bulk containers and reducing logistics emissions. KleanLoop is intended to connect these activities through shared traceability and environmental performance data.
Each relationship contributes a distinct part of the system:
Follow the material through the economic circle. For Australia, the intended KleanLoop workflow links source records and custody transfers to processing batches and product deliveries, with the evidence becoming more useful at each handover.
| Stage | Evidence to connect | Commercial value |
|---|---|---|
| Import and distribution | Participating suppliers, consignments and delivery records | Connect the distribution network with future recovery arrangements. |
| Collection and transport | Collection location, accepted weight, carrier, route and custody transfer | Account for feedstock provenance, delivered cost and logistics emissions. |
| Processing and upgrading | Batch inputs, energy use, material balance, output quantities and quality results | Relate resource recovery and product performance to actual plant conditions. |
| Product delivery | Recovered carbon black, oil and steel shipments linked to customers and specifications | Document where recovered resources enter another industrial process. |
| Reuse and reporting | Customer receipt, available end-use evidence and the applicable carbon-accounting basis | Substantiate circularity and support purchasing and sustainability reporting. |
Once tyres are blended and converted, traceability follows batches and an agreed mass-balance approach. It does not imply that an individual tyre’s molecules remain separately identifiable. Data coverage will depend on the participating organisations, integrations and verification arrangements.
Make lower carbon intensity a measurable operating objective. KleanLoop is designed to connect material flows with the information needed to calculate carbon intensity: emissions per defined unit of product. The practical opportunity is to identify where changing a route, increasing a vehicle’s load, improving energy efficiency or increasing saleable recovery can reduce both emissions and cost.
Yokogawa’s process-data capabilities support this work inside the plant, while logistics records extend the assessment upstream and downstream. Together they can reveal whether an improvement at one stage creates additional burdens elsewhere. For recovered carbon black, comparisons need equivalent product functions and consistent boundaries, including upgrading and delivery. For oil-derived fuels, the assessment must include refining and use, distinguish fossil and biogenic carbon, and apply the relevant allocation rules. Measured activity data, transparent assumptions and appropriate verification are essential; a blockchain record alone cannot establish an emissions reduction.
The aim is to supply recovered products with evidence buyers can examine: where the material came from, how it was produced and how its carbon footprint was calculated. Material reuse and fuel use remain separately identified so customers can understand the circular outcome they are purchasing.
A developing system with demonstrated milestones. In April 2024, we agreed with Reoil to implement KleanLoop at the Bukowno reference facility in Poland. In February 2025, we announced the platform’s expansion into broader SaaS applications for material traceability and sustainability, connecting our digital development with industrial resource recovery.
A tangible Australian milestone followed in July 2025: Viva Energy successfully processed 10 tonnes of tyre pyrolysis oil imported from Poland alongside crude oil at Geelong, demonstrating a refinery processing route. Our October 2026 development update retained the proposed Melbourne scale of up to 80,000 tonnes of tyres annually.
The Australian plant and its integrated KleanLoop application remain in development. The work is building a system in which recovered products can carry a traceable history into their next market. Commercial operation will provide the evidence to quantify actual recovery, circular destinations and lifecycle emissions reductions.
1. Design collection around an existing commercial network.
CEVA’s Australian import reach creates a substantial opportunity for reverse logistics. Assess collection participation, transport economics and processing capacity together before treating distribution volumes as secured feedstock.
2. Build product markets into the recovery pathway.
The Geelong trial demonstrates why downstream qualification matters. Recovered carbon black, oil and steel each need suitable specifications and customers; tracking those destinations makes the outcome visible.
3. Design the evidence before commissioning.
Metering, custody records and emissions boundaries influence the quality of future product claims. Integrating KleanLoop with logistics and plant data from the outset can support more credible procurement, operational improvement and investment review.
These takeaways highlight selected lessons from this case study, not an exhaustive account. Klean brings deeper technical expertise and commercial insight to each project through tailored engagements.
Your recovered product should reach its customer with a specification, a documented origin and a defensible carbon story. We develop the technology and supply-chain integration needed to work towards that outcome.
For new TyreNova projects, our KBR alliance provides the licensing, engineering and delivery pathway. A paid Detailed Equipment Quotation (DEQ) establishes the preliminary equipment and commercial basis, followed by defined DFS and FEED stages. Existing operators can engage us for a scoped assessment of KleanLoop integration, data gaps and product-traceability requirements.
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Our approach supports the resource-efficiency and circularity objectives addressed by the WBCSD Tire Industry Project’s Sustainable Development Goals framework. Project-specific impacts require measurement and verification.
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