Science has proven that raising kelp can help regenerate the ocean. Now, the kelp-farming industry is attracting rapid investment. According to our estimates, the industry has received more than $300 million in funding since 2017 from sources including the federal government, corporations, venture capital funds, coastal state spending, and nonprofits.

As Silicon Valley and others turn their sights to this remarkable seaweed, the time is ripe to ask critical questions about the future of an industry that could be rapidly expanding. Will smallholder farmers, whose work has been pivotal in setting up domestic seaweed production, reap the benefits of the industry’s growth? Or will multinationals move in, growing seaweed at scale—potentially boosting ecosystem benefits, but perhaps also introducing the environmental repercussions of monocropping? Will federal money flow to small farms as well as large? And what role do regulations play for investors looking buy into the growing industry?

Five years ago, the American farmed-seaweed industry barely existed. Wild seaweeds had been harvested for thousands of years by Indigenous peoples on both coasts, for a range of uses including insulation, medication, and fertilizer. Later, seaweeds were then harvested from the wild for agricultural fertilizers and the cosmetics industry. As for kelp farms, though, there were only a smattering of them in Maine, selling products to restaurants or natural-foods stores. Most farmed seaweed available in the U.S.—including the familiar sushi nori sheets—came from Asia.

Today, consumers can find burgers, chips, and even a cannabis gummy made from domestic farmed seaweed, and a recent Nielsen report estimated the value of the edible seaweed industry  to be $1.87 billion in the U.S. One particular type of seaweed, kelp, has come to the fore: More than 2 million pounds were pulled from coastal U.S. waters during the 2022-2023 season, and experts predict that the 2023–2024 season will be even larger.

What’s driving this growth? The answer goes beyond seaweed’s industrial applications or the fact that Americans are developing a taste for kelp as a nutritious, low-calorie food. Scientists say this seaweed also offers a multitude of ecosystem benefits. Kelp can pull excess carbon out of the atmosphere—with some estimating that it sequesters at least 10 times more carbon than a terrestrial crop. It reduces ocean acidification, too, and removes the excess nitrogen that feeds massive algal blooms, a threat to other marine life.

This scientific proof of kelp as a regenerative crop that could save our seas has helped the industry attract rapid investment—according to our estimates, more than $300 million since 2017, from sources including the federal government, corporations, venture capital funds, coastal state spending, and nonprofits. Kelp could also help climate efforts on land, in industries ranging from textiles to plastics to beef.

As Silicon Valley and others turn their sights to this remarkable seaweed, the time is ripe to ask critical questions about the future of an industry that could be rapidly expanding. Will smallholder farmers, whose work has been pivotal in setting up domestic seaweed production, reap the benefits of the industry’s growth? Or will multinationals move in, growing seaweed at scale—potentially boosting ecosystem benefits, but perhaps also introducing the environmental repercussions of monocropping? And will federal money flow to small farms as well as large?

Regulations are at issue as well. Small coastal growers now navigate a tangle of legislation, with no one entity claiming oversight. The country’s first seaweed bills now sit in Congress, with the potential to unleash a new round of investment in an industry that is still not tracked by the U.S. Department of Agriculture or the National Oceanic and Atmospheric Administration. Could large investors leapfrog to offshore farms, where the regulatory environment may be more permissible?

In this series, we’ll ask those questions and more. For context, we’ll trace the rise of seaweed farming in the U.S. and profile small farmers who are using kelp to both mitigate climate change and adapt to its impact. We’ll explore how scientists are creating more efficient ways of growing kelp while also protecting the future of wild kelp forests.

Tightening our focus, we’ll look at the main issue vexing kelp producers today—laborious processing—and a company that’s trying to solve that problem. Our final story will go macro, with a view of the venture-funded pilots that may shape a future of seaweed driven by corporate investment.

The stories in this series provide a framework for how we might guide the future of kelp, and how it may—or may not—fulfill its potential as a climate solution.