Verdantix Says The New Sustainable Technology Services
Market Eclipses The Outdated Green IT Services
Market

Deloitte, IBM and Logica lead the global market for
sustainable technology services and leave competitors focused on
green IT trailing far behind, according to a new report from
independent analyst firm Verdantix.

The
in-depth study compares 15 of the largest global IT services firms,
with combined revenues of $324bn, on 49 assessment criteria.
Verdantix analysed IT service delivery capabilities for building
energy efficiency, renewable energy, intelligent transport,
electric vehicles, carbon and energy management software, climate
change risk modelling and utility smart grid.

 

Firms
included in the study are Accenture, Atos Origin, BT Global
Services, Capgemini, CSC, Deloitte, Fujitsu Services, Hitachi
Consulting, HP, IBM GBS, Infosys, Logica, Orange Business Services,
TCS and Wipro.

 

“The sustainable business market opportunity for
technology services firms is in transition. Only a handful of
thought leaders globally understand where the chips will fall”
commented Stuart Neumann, Verdantix Industry Analyst and author of
the report.

“Technology
services firms rooted in outmoded green IT thinking are already
losing out on multi-million dollar contracts. Our research found
that large multi-nationals and city leaders want IT support for new
sustainability initiatives such as electric vehicle infrastructure,
offshore wind farms and global carbon management systems.
Technology investment in these new areas is much larger than spend
on green IT projects like data centre energy efficiency and PC
power management.”

 

The
Verdantix report, href=”http://www.verdantix.com/index.cfm/papers/Products.Details/product_id/28/green-quadrant-sustainable-technology-services-2011/-“
target=”_blank”>Green Quadrant(r) Sustainable Technology
Services, is based on in-depth interviews with an
independent, international panel of 15 senior IT buyers in the
private and public sectors. Verdantix also interviewed practice
leaders from 13 of the 15 suppliers assessed in the study. Key
findings of the study:

 

Deloitte, IBM and Logica lead the global market for
sustainable technology services. Market
leadership requires a strategic commitment to sustainable business,
visionary commercial leaders, dedicated consultants with deep
domain expertise, a roster of big project wins and a broad
portfolio. 

 

Deloitte
leads the market in energy and carbon management software,
environmental product LCA and sustainability reporting services.
IBM’s water management and data centre energy efficiency offerings
stand out from the crowd reflecting several years of heavy R&D
investment.

 

During the
last 3 years Logica has won a slew of innovative sustainable
technology projects including electric vehicle infrastructure in
the Netherlands, building energy efficiency for the UK Ministry of
Defence, renewable energy management systems in Portugal and low
carbon electricity networks.

 

BT,
HP and Orange Business Services leverage a solid sustainability
platform. Customers who buy sustainable
technology advice and project implementation expect their suppliers
to achieve high levels of corporate sustainability performance. BT
Global Services, HP and Orange Business Services embed
sustainability into their firm’s culture and have market leading
corporate sustainability performance.

 

In
addition, these firms have high quality sustainable technology
service offerings in specific markets: Orange offers strong fleet
management and telemetry services and HP has launched an innovative
flight planning service with environmental benefits.

 

Capgemini, CSC and Hitachi Consulting show promise in
specific service lines. Capgemini puts in a
strong showing in areas of focus like data centre energy
efficiency, utility smart grid and water management. CSC has built
up a broad and strong portfolio centred on five service lines:
intelligent transport, climate change risk assessment, utility
smart grid, data centres and water management.

 

Hitachi
Consulting targets a broader range of service lines with an
impressive level of innovation and customer success achieved on
climate change risk assessment. In 2011 these providers have the
core expertise to expand into other areas with nascent
capabilities.

 

“The market
for technology-enabled sustainability has come a long way since the
early days of green IT in 2006” commented David Metcalfe, the
Verdantix Director recently named Green IT Analyst Of The
Year.   

   

“This study
clearly demonstrates that the era of green IT is dead and buried.
The big money today is in contracts that support sustainability
initiatives like London’s city-wide bike hire scheme, systems
integration for 400MW offshore wind farms and unified global IT
systems for energy efficiency and emissions reporting.

 

To win
these deals, IT services firms must show the entrepreneurial flair
and strategic intent demonstrated by Logica. A narrow focus on data
centre energy efficiency and PC power management will severely
limit the revenue opportunities available to IT services firms from
2011 onwards.”    

 

The report,
href=”http://www.verdantix.com/index.cfm/papers/Products.Details/product_id/28/green-quadrant-sustainable-technology-services-2011/-“
target=”_blank”>Green Quadrant(r) Sustainable Technology
Services (Global) is available to download by Verdantix
clients at: href=”http://www.verdantix.com/”>www.verdantix.com
.