Bolder Industries and Liberty Tire Formalise Partnership


Bolder Industy’s Terre Haute facility will process an estimated 3 million end-of-life tires from Liberty Tire’s feedstock by the end of 2023.

Bolder Industries, the circular solutions provider for rubber, plastics, and petrochemical supply chains, and Liberty Tire, the largest tyre collector and recycler in the U.S., U.S.-owned by ECP, a leading energy transition investor, have completed a formal agreement outlining their North American partnership.

This agreement secures feedstock for the Bolder Industries Terre Haute facility, currently in development, which will process over 3 million end-of-life tyres (ELT) per annum once fully commissioned in 2023. Given the projected increase in demand for BolderBlack and BolderOil, the volume of tyres processed at Terre Haute could increase up to 6 million over the next 2-4 years.

For Liberty Tire, CEO Thomas Womble says, “We view this relationship as part of our commitment to provide a core infrastructure for ELT for our customers.”

“Cross-industry collaboration is critical to making the massive leaps needed to achieve our vision of transforming manufacturing sustainability worldwide,” said Tony Wibbeler, Founder & CEO of Bolder Industries. “We are thrilled to formally partner with our friends at Liberty Tire who share in our vision and are right there with us, doing the hard work it takes to shift a massive supply chain toward long-term sustainability that will have positive ripple effects for decades to come.”

Additionally, Liberty Tire and Bolder Industries have come to a preliminary agreement on expanding their partnership to new states, which include IllinoisSouth CarolinaMaryland, and Tennessee. Ongoing sales and partnership discussions with U.S. tyre, rubber, and plastics manufacturers will inform the expansion of the Bolder and Liberty partnership—driven by growing market demand and customer acceptance of sustainable raw materials.

“The partnership with Bolder is valuable and meaningful—allowing us to meet our ESG goals and strengthen our role as a major contributor to the circular economy,” said Liberty VP Sustainability Amy Brackin. “In terms of sustainability and environment stewardship, the benefits of this collaboration will extend to Liberty customers and the communities we serve across North America.”


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