A Billion Acts of Green
Future Friendly Exclusive Sponsor of Billion Acts of GreenFacebook and iPhone Applications
WASHINGTON, D.C., USA - Earth
Day Network and Procter & Gamble’s (P&G) Future Friendly
today announced the launch of the Billion Acts of Green(tm) Facebook
and iPhone applications, enabling people to make a pledge to lessen
their environmental impact and promote environmentally beneficial
habits to friends and family via social media channels.
The Billion Acts of Green(tm) campaign is a global effort focused
on the cultivation of simple actions on behalf of the planet, with
the goal of aggregating millions of environmental commitments from
individuals and organizations to showcase the collective power of
service to the planet.
The Future Friendly-sponsored social media tools make it easier
for the public to participate in this global effort, with
applications encouraging users to pledge at least one “act of
green” and share with their Facebook network. Users can also view
Earth Day events and pledges in their area, upload new events and
activities, and access a list of other ways to get involved and
help the environment.
The Facebook application can be
accessed on the Earth Day Network page at
target=”_blank”>http://bit.ly/d8WfHE.
The iPhone application can be accessed
on iTunes or on the iPhone App Store at
target=”_blank”>http://bit.ly/cQKjxz and at
target=”_blank”>http://earthday.org/iphone.
“Sponsoring the Billion Acts of Green(tm) social media applications
helps Future Friendly and Earth Day Network use the power of online
communities to inspire consumers to make simple changes that have
meaningful results,” said Kirk Perry, Vice President, North
America, P&G. “Through our partnership with Earth Day Network
and our other education-focused initiatives, Future Friendly is
helping to reach, educate and enable the mainstream consumer to
reduce her use of natural resources through simple behavior
changes.”
Future Friendly is supporting its sponsorship
of the Billion Acts of Green(tm) through multiple activations,
including employee-focused “sign up” drives at P&G Earth Week
celebrations throughout the company. Additionally, as a presenting
sponsor of Earth Day Network’s Earth Day 40th Anniversary event in
Washington, D.C., Future Friendly will have on-the-ground
volunteers registering attendees’ environmental pledges through the
Billion Acts of Green(tm) iPhone application.
“The Billion Acts of Green(tm) program is meant to show how
individual and collective actions can help lower carbon emissions
and make improvements on behalf of the planet,” said Kathleen
Rogers, President of Earth Day Network. “We are driving this
program through the use of social media to help educate people
about how their actions in the home can make a real
difference.”
Future Friendly, P&G’s new multi-brand initiative, is a
conservation education platform designed to provide practical
conservation help and branded products featuring clear benefits in
water savings, energy savings and waste reduction. The program
brings together the power of trusted brands like Tide, Pampers,
PUR, Duracell and others for a simple mission: to help mainstream
consumers save water, waste and energy at home. A full media
platform, including extensive social networking and consumer
engagement components, supports the launch of the brand. Future
Friendly-labeled products began appearing on store shelves in early
April at approximately 15,000 retail locations across the U.S.
In recognition of P&G’s long-term and continued commitmentto sustainability and its real achievements, the FTSE4Good and Dow Jones
Sustainability Index (DJSI) have included the company since their
inception, and the Financial Times and Just Means honored P&G
with the 2008/2009 Social Innovation Award. Corporate Knights also
ranked P&G in the top 15 of its 2010 “Global 100 Most
Sustainable Corporations in the World” list. Sustainability is part
of P&G’s Purpose to touch and improve the lives of the worlds’
consumers, now and for generations to come. For more information on
P&G’s commitment to sustainability, visit:
target=”_blank”>www.pg.com/sustainability.
About Earth Day Network
Earth Day Network was founded on the premise that all people,
regardless of race, gender, income, or geography, have a moral
right to a healthy, sustainable environment. Our mission is to
broaden and diversify the environmental movement worldwide, and to
mobilize it as the most effective vehicle for promoting a healthy,
sustainable environment. We pursue our mission through a
combination of education, public policy, and consumer activism
campaigns.
Earth Day Network’s campaign and programs are predicated on the
belief that an educated, energized population will take action to
secure a healthy future for itself and its children. The
organization has a global reach with a network of more than 20,000
partners and organizations in 190 countries. Earth Day Network is a
501(c)3 organization located in Washington, D.C.
About Future Friendly
P&G’s Future Friendly is a program that empowers consumers to
save energy, save water and reduce waste, using science, innovation
and unique partnerships to achieve meaningful environmental
impacts. The P&G Future Friendly program is a direct extension
of P&G’s long-term commitment and disciplined, science-based
approach to environmental sustainability. Through the program,
P&G is better able to share these solutions with consumers so
they can realize the benefits in their own homes. Sustainability is
core to P&G’s Purpose to Touch and Improve the Lives of the
Worlds’ Consumers, now and for generations to come.
Source: www.csrwire.com
