EPR Is Reshaping Responsible End Markets Across the Recycling Value Chain


Extended Producer Responsibility

Extended producer responsibility programs are moving from policy into operations, and their demands on the recycling sector are growing more complex. A session at the Paper and Plastics Recycling Conference examines what the shift means for end markets.

EPR Moves Into Operational Phases

As EPR programs reach their operational phase, producers, recyclers and policymakers are working to align around material traceability, accountability and collaboration. The session, “Responsible End Markets: Finding Harmony in EPR,” sponsored by Bulk Handling Systems, examines how these groups can strengthen the overall recycling value chain rather than patch individual points of friction.

Speakers Across The Supply Chain

The panel brings perspectives from across the recycling and packaging chain, moderated by Dan Gee of Moore & Associates and featuring Ross Bergman of Circular Action Alliance, James Derrico of CellMark and Josh Starrett of International Paper. A companion Packaging Evolution workshop addresses how producers face new demands for data collection, governance, compliance and greater visibility into material composition, package components and real-world recyclability by region, noting that packaging design and substrate changes alone are no longer enough.

Traceability As The Common Thread

A central theme is traceability, or knowing what material moves where and who is accountable for it. Stronger traceability helps producers document compliance while giving recyclers and policymakers the data they need to build reliable outlets for recovered paper and plastics.

Truth In Labeling Enters The Debate

The conference also features a session on California’s S.B. 343, which could transform how companies make recycling claims on packaging and product labels if it withstands a pending legal challenge, examining truth-in-labeling requirements and how they could influence packaging decisions nationwide.

Why End Markets Matter

Without dependable end markets, collected recyclables lose value and diversion stalls. The session runs October 28–29 at the conference in Chicago, reflecting a wider industry effort to ensure what is recovered can actually be reused, keeping materials circulating and reducing waste.

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Meet EPR Obligations with a Proven Waste-to-Value Partner

Klean Industries helps producers and governments turn extended producer responsibility into working recycling capacity for tyres and plastics.

With KBR, we deliver waste-to-value projects at scale with full accountability, open-book operations and performance guarantees.

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