Horizontal Tyre Recycling

Bridgestone is advancing beyond conventional tyre recovery toward genuine circularity, moving to turn end-of-life tyres into the raw materials needed to manufacture new ones.

Bridgestone’s EVERTIRE Initiative

Through its EVERTIRE initiative, the Japanese tyre manufacturer aims to turn end-of-life tyres into new tyres, closing the material loop rather than simply downcycling waste rubber into low-value applications. The program signals a strategic commitment to treating used tyres as a recoverable feedstock instead of a disposal burden, and it places the tyre maker at the centre of a broader shift across the industry toward resource recovery over landfill.

The Horizontal Tyre Recycling Concept

At the Japan Mobility Show 2025, Bridgestone unveiled its Horizontal Tyre Recycling Concept, a framework that positions whole end-of-life tyres as a source of high-purity recovered materials. The company is advancing the concept alongside partners including ENEOS Corporation and Tokai Carbon Co., Ltd., combining expertise across energy and advanced carbon materials to span the full recovery chain from feedstock collection to remanufactured rubber.

A Pilot Plant at the Seki Facility

A pilot demonstration plant for the precision processing of used tyres is taking shape at Bridgestone’s Seki Plant in Gifu Prefecture, with a groundbreaking ceremony held on 21 October 2025. The facility is intended to validate the technical pathway that converts whole tyres into recovered materials suitable for remanufacturing into new tyres, establishing a repeatable process that can be scaled across additional production sites.

What Horizontal Tyre Recycling Recovers

The significance of this approach lies in what it recovers. End-of-life tyres contain carbon black, steel, and hydrocarbon-rich compounds that can be separated and upgraded rather than burned or buried. Recovered carbon black can substitute for virgin carbon black in new rubber compounds, while pyrolysis oil offers a liquid feedstock for refining and chemical applications. Steel recovered from the tyre’s reinforcement can likewise re-enter the metals supply chain.

For recyclers and project developers, this shift reinforces the commercial logic of tire pyrolysis as a resource-recovery technology rather than a waste-management afterthought. As major manufacturers commit to tyre-to-tyre closed loops, the market for recovered carbon black and pyrolysis oil gains structural, long-term demand signals. Demonstrations at the scale of a manufacturer like Bridgestone also help de-risk the technology in the eyes of investors, financiers, and regulators, giving the wider sector a credible reference point for what horizontal recycling can deliver.

Learn More:

• Tire pyrolysis technology and plants
• Recovered carbon black (rCB) production
• What is recovered carbon black?
• What is tire pyrolysis?
• Feasibility studies for pyrolysis projects

Turn End-of-Life Tyres Into New Value

Major manufacturers are moving toward true tyre-to-tyre circularity, and recovered carbon black is central to that shift.

Ready to evaluate a tyre-to-tyre recycling project?

Contact Klean Industries about tyre-to-tyre recycling » GO.