Tire Recycling Consolidation

Genan has agreed to sell its Houston, Texas recycling plant to Liberty Tire Recycling, refocusing the group’s resources on growing its European operations.

A Divestment to Fund Expansion

The sale of the Houston plant is part of a wider strategy to concentrate resources on Europe, where Genan sees its largest development potential. Group CEO Poul Steen Rasmussen said the plant has developed into a strong, profitable business and that the time was right to change ownership, highlighting the value realised through the divestment.

A Natural Buyer

Liberty Tire Recycling is owned by global infrastructure investor I Squared Capital and is not a new face to Genan, having supplied feedstock to the Houston plant for the past 11 years as its main partner. I Squared Capital took over Liberty Tire Recycling at the end of 2025, and Rasmussen described Liberty as the obvious buyer given its knowledge of the market, customers and the factory, and its ability to harvest considerable industrial synergies.

A Proven Model Heading Home

Genan entered the US market in 2014 with the ambition of demonstrating that its technology and business model could work in North America, a target the leadership says it has now proven. The divestment takes effect from 15 July 2026, coming weeks after Genan’s acquisition of ESTATO Umweltservice in Germany. Together the two deals underline the company’s growth ambitions in Europe, where it reports rising political and commercial interest in raw materials from recycling and a still-fragmented market.

Remaining Footprint

Following the divestment, Genan’s remaining recycling plants are located in Denmark, Germany and Portugal. The deal illustrates how consolidation and asset rotation are reshaping end-of-life tire recycling as operators sharpen their geographic and strategic focus.

Learn More:

• Tire pyrolysis projects
• Recovered carbon black
• Feasibility studies

Build Where the Value Is Highest

Consolidation in tire recycling reflects a hunt for scale, but the strongest returns come from upgrading tires into high-value recovered materials.

Klean Industries helps operators design and deliver plants that convert end-of-life tires into recovered carbon black, oil and steel.

Planning a tire recycling facility or an upgrade?

Contact Klean Industries about tire recycling » GO.