Google claim ‘This is just the next evolution in this partnership. We are the only people that can build the best YouTube app’

YouTube is being reprogrammed for the iPhone and iPad amid the latest fallout from the growing hostility between Google and Apple.

The changes are being made because Google Inc. and Apple Inc. didn’t renew a five-year licensing agreement that established YouTube’s video service as one of the built-in applications in the operating system that runs the iPhone and iPad.

YouTube is being bumped from the menu of pre-installed apps on the next version of Apple’s mobile operating system, or iOS, which could be released as early as Wednesday when the latest iPhone is expected to be unveiled.

Google is making a pre-emptive strike on Tuesday with the release of a revamped YouTube application. The app is designed to make it as easy as possible for the tens of millions of iPhone and iPad owners to continue watching clips from the world’s most popular video site.

The new YouTube app will create more moneymaking opportunities for Google and video producers because it allows advertising to be shown with the clips. That’s something Apple hasn’t allowed on the pre-installed YouTube app. The ban on ads prevented many music videos and other widely watched clips from being shown in the iOS app because some copyright owners don’t allow their content to be shown if there is no way for them to be paid.